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  • Dr Devika Vashisht

  • Assistant Professor (Grade-I)
  • Indian Institute of Management, Sirmaur
Publications 2012 - 2024

Publications

  • 25
    Journal Articles
  • 1
    Book Chapter
  • 17
    Conference
    Proceedings
  • 3
    Review
  • 1
    Other
  • 1
  • 26

Citations / H-Index

314 Citations
11 h-index
287 Citations

Co-author Network

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Expertise

Management

Areas of interest are Marketing Management, Advertising, Branded Entertainment, Persuasion, Brand Placements, Advergames, Music Advertising, Brand Management, Tourism and Marketing Research

Personal Information

Dr Devika Vashisht

Female
IIM Sirmaur Paonta Sahib
Sirmaur, Himachal Pradesh, India - 173025

Experience

  • Assistant Professor (Grade-I)

    Marketing Management

    Indian Institute of Management, Sirmaur

Qualification

  • Ph.D

    ICFAI Foundation for Higher Education, Hyderabad

Honours and Awards

2019

Best Teacher Award 2019 with a money prize of Rs. 1 Lakh

ICFAI Business School, Gurgaon, India

2017

Best Paper Award

Fifth Pan-IIM World Management Conference at IIM-Lucknow, India

2016

Best Internship-Mentor Award

ICFAI Business School, Gurgaon, India

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Publications (48)

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